Earify · Audio accessories
How Earify added $10,000 in revenue by launching new products as post-purchase upsells
Earify used Cart X one-click post-purchase upsells to launch new products to existing customers, generating 421 upsell orders and $10,046 in extra revenue.
The challenge
Earify was already a successful Shopify store when it decided to expand its catalogue. Adding products is the easy part; the hard part is getting anyone to notice them. New items have no reviews, no search history and no track record in the ad account, so launching them through the usual channels means paying acquisition cost all over again for customers the store already has.
We needed to leverage the success of Earify and use it to present new and innovative products to the customers.
Earify needed a channel where its new products could be shown to the people most likely to buy them: customers who had just placed an order and already trusted the brand. Post purchase upselling was the obvious fit.
The solution
Earify used the Cart X one-click post purchase upsell page. The offer is shown after payment is confirmed and before the thank you page, so it never interferes with checkout and cannot lose the original order. The shopper accepts with a single click, charged to the payment method already used, or declines and continues to the order confirmation.
For a product launch this placement has a particular advantage: every offer impression goes to a paying customer, and the offer itself carries the introduction. Instead of hoping a new product gets discovered through browsing or ads, Earify placed it directly in front of every qualifying order, with Cart X’s targeting rules deciding which orders qualified.
The one-click page is the backbone of Cart X’s upsell module, and Earify did not take long to see why. The store was able to introduce customers to its newly added product and collect multiple sales in the process. What started as a way to announce new products snowballed into Earify’s most successful upselling technique.
The results
- Post-purchase upsell orders: 421
- Post-purchase upsell revenue: $9,115
- Total additional revenue: $10,046
- Average upsell value: $22.28
The post-purchase page alone produced 421 upsell orders and $9,115 in revenue, and total additional revenue through Cart X passed $10,000. Each accepted offer added an average of $22.28 to an order that was already complete, and each one was also a new customer for a product that had just launched.
Do the same on your store
Launching a new product? Cart X lets you put it in front of every paying customer as a one-click post purchase upsell, with targeting rules, downsells and analytics included on every plan. Install Cart X from the Shopify App Store and start on the free plan.
